St. Nicholas in the Mosque

Initiated by our creative director Elena Simons, an action involving St. Nicholas generated much attention in 2004.

Muslims always put their shoes away before they enter the prayer room. In the Netherlands, the catholic saint St. Nicholas visits the country each year in December to put gifts in children’s’ shoes. So Nicholas saw his chance and went on the road with a big bag of presents. In ten cities across the country he visited various mosques during Friday prayers and put sweets and gifts in the empty shoes that were standing in the hallways.


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