In late 2013 and 2014 Wonder pioneered the concept for a global market in good deeds. Local smile sellers each present a few ideas for good deeds they could do in their own communities. These ideas are shown in a web shop. Customers from the other side of the world can make their choice and ‘purchase’ a good deed. After this, the smile seller carries out the good deed and provides the customer with a brief story of how it went, including photographs.

During the pilot phase hundreds of good deeds were done in Mexico, Ghana, Kenya and the Netherlands. We now seek to hand over the concept to an organisation interested in further developing the marketplace. Check out

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