Department stores selling trash

A mischievous little project from our creative director’s distant past… In 1999 we gathered the most beautiful things that people had put out on the streets, baskets, cups, dishes, scarves and more. They still looked like new. Then we took price tags from a big department store and put it on our new looking trash. After we attached the price tags to the trash we put it unnoticed on the shelves of the same department store. Sold again, these parasitic products could generate about three thousand guilders worth of money.

In the two pdf files below you will find articles of local newspapers in Hong Kong.
2011 South China Morning Post on Reverse Consumption
2011 Local press on Reverse Consumption in Hong Kong

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